New product and category launches to boost revenue for Koutons: ShareKhan

Koutons Retail India

New product and category launches to boost revenue
Koutons Retail is an integrated apparel manufacturing and retail company in India. Positioned as a value retailer selling high-quality fashionable clothing at affordable prices, the company targets lower to middle income group. Koutons Retail operates through its four brands namely: Koutons, Charlie Outlaw, Les Femme and Koutons Junior. Its flagship brand Koutons offers a wide array of men?s apparel ranging from formal to casual including party wear and targets men between the age group of 22-45 years. To cater to the needs of the fashion conscious youth, Koutons Retail recently re-launched its brand Charlie as Charlie Outlaw, which offers casual apparel for males between the age group of 14-25 years. Koutons Retail, which predominantly targeted the male population in the past, has now also diversified into manufacturing and retailing apparel for women and children through its brands Les Femme and Koutons Junior respectively. The Koutons brand is sold through around 1,360 outlets located throughout India spread across about 1.3 million square feet.